On July 1^st 2023, we celebrated the 10 year anniversary of Optimum Crush. It is incredible to see how this company started in a spare bedroom and now has locations in multiple countries and conducts business on 6 continents.

One question that has come up several times is “Where does the name, Optimum Crush, come from?” We asked our owner, Jerrod Dulmes, this question and this is what he had to say.

“When I decided that I was going to start a business that was connected to my specialty which was Cone Crusher Engineering, I started to write down company name ideas on a small scratch pad. I wanted the name to connect to crushing, to be modern, to be available for website naming, etc. I wrote down, Crusher Engineering, Crusher Support and Service (CSS), Crush Engineering and a few others. I then wrote Alternative Crush and thought that was pretty clever. Being a Fastpitch Softball Player, I particularly liked using the word Crush vs Crusher because it worked well for future team names as well.

I shared the name ideas with a friend who had been in the Cone Crusher industry for decades and his response was ‘Why do you just want to be an alternative, why don’t you want to be the best?’ I pondered his feedback for a few days and fully agreed with him. Why be second best…why not be THE best? So I thought of words that meant the top or best. I wrote down Optimum Crush and knew it was the right choice. The name fits us well as we strive to be the best in the Crushers we support.

We see many companies try to do it all and become mediocre so we have optioned to stay focused in an acute area and be the Optimum option in that area. The name has also gone will with our Community Optimization program for the dozens of Softball, Baseball, Hockey and other sports programs that we sponsor around the world.”

As part of our Corporate Responsibility Initiative to support the communities of the mines we work with, the Optimum Crush team has donated $25,000 to help rebuild the Hillcrest Playground in the Town of Cochrane, located in Ontario, Canada

Our Company President, Jerrod Dulmes attended the ribbon cutting ceremony on October 25^th, 2022 and had this to say about the donation. “To all of our friends in Cochrane, we would like to thank you for allowing us to be a part of your community through the sponsorship of this new playground. Supporting the communities around our clients, such as the Detour Lake Mine, is a major part of our focus. We greatly appreciate the relationship we have with Detour and want to extend that appreciation to all of those that can enjoy this new facility.’

This $100,000 project was three years in the making and with final donations from the Friends of Hillcrest Park and Optimum Crush, it was finally able to be completed.

Since starting the company in 2013, Jerrod and his company have donated more than $534,000 to support communities both close to their headquarters in New Berlin, WI, and in mining communities worldwide.

To learn more about our community sponsorships and donations please visit:

https://optimumcrush.com/our-community/

School District of New Berlin Enters 5-Year Naming Rights Sponsorship Agreement with New Berlin-Based Manufacturer Optimum Crush

New Berlin West Middle/High School will have the most aptly named softball field in southeastern Wisconsin after the School District of New Berlin and New Berlin-based Optimum Crush agreed on a 5-year, $25,000 naming rights sponsorship agreement.

Optimum Crush will have name recognition on newly erected signage on what is tentatively being called Optimum Crush Field – Home of the Vikings.

“We are proud and fortunate to have another local company, Optimum Crush, step up to the plate to support our school district,” Superintendent Joe Garza said. “The financial impact is significant, but just as important, we look forward to working with Optimum Crush to explore other ways we can work together to benefit our students and schools.”

Optimum Crush, located at 16211 W. Lincoln Ave., New Berlin, is a leading manufacturer of interchangeable and custom-designed parts used in the mining and quarry industries. Their team of engineers also provides onsite troubleshooting and round-the-clock technical support for mine operators across North and South America.

“Our company is committed to supporting global communities with a goal of developing long-term relationships that are mutually beneficial,” said Optimum Crush president Jerrod Dulmes. “As a softball advocate, and with our roots right here in New Berlin, this was a natural fit. We are proud to have our company name on the school’s softball field, where the Vikings have enjoyed lots of recent success.”

The West softball team won the WIAA Division 2 state title in 2016 and is a three-time state qualifier, most recently in 2019.

This is the third naming rights sponsorship signed by the SDNB this school year. The district previously agreed to a 10-year deal with Drexel Building Supply for the naming rights to West’s fieldhouse, now known as Drexel Fieldhouse, and a 5-year deal with Aspen Orthopedic Specialists and Orthopaedic Hospital of Wisconsin for naming rights to West’s outdoor baseball and soccer complex.